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E90 M3 Sedan Owners Survey Results Summary 1. Model Year Response Percent Response Total 2008 100.00% 176 Total Respondents : 176 2. Exterior Color Response Percent Response Total Alpine White 21.02% 37 Black 13.64% 24 Sparkling Graphite Metallic 6.25% 11 Space Gray Metallic 5.68% 10 Interlagos Blue Metallic 6.25% 11 Jerez Black Metallic 26.14% 46 Melbourne Red Metallic 2.84% 5 Silverstone Metallic 18.18% 32 Total Respondents : 176 3. Interior Color Response Percent Response Total Silver Novillo Leather 7.39% 13 Fox Red Novillo Leather 8.52% 15 Bamboo Beige Novillo Leather 10.23% 18 Black Novillo Leather 39.77% 70 Silver Novillo Extended Leather 2.27% 4 Fox Red Extended Novillo Leather 5.11% 9 Beige Novillo Extended Leather 6.25% 11 Black Novillo Extended Leather 11.93% 21 Black Novillo Extended Leather 2.27% 4 Anthracite & Black Cloth/Leather 6.25% 11 Total Respondents : 176 4. Interior Trim Response Percent Response Total Blue-Gray Brushed Aluminum 18.18% 32 Carbon Leather 60.80% 107 Sycamore Anthracite Wood 10.23% 18 Titanium Shawdow 10.80% 19 Total Respondents : 176 5. Transmission Response Percent Response Total 6Spd 81.82% 144 M-DCT 18.18% 32 Total Respondents : 176 6. Option Packages Response Percent Response Total Premium Package 37.34% 143 Technology Package 32.38% 124 Cold Weather Package 25.07% 96 None 5.22% 20 Total Respondents : 176 7. Other Options Response Percent Response Total 19" Forged Wheels 7.85% 102 Electronic Damping Control 8.15% 106 Heated front seats 8.85% 115 Moonroof 8.62% 112 Navigation system 8.46% 110 Power rear sunshade 4.00% 52 Enhanced Premium Sound 7.77% 101 HD radio 6.15% 80 iPod and USB adapter 10.15% 132 Satellite radio 7.54% 98 BMW Assist 8.46% 110 Park Distance Control 6.85% 89 Split Fold-Down Rear Seat 6.54% 85 None 0.62% 8 Total Respondents : 176 8. Your Gender Response Percent Response Total Male 97.73% 172 Female 2.27% 4 Total Respondents : 176 9. Your Age Response Percent Response Total Under 21 4.52% 8 21 to 30 20.90% 37 31 to 40 46.89% 83 41 to 50 17.51% 31 51 to 60 7.91% 14 Over 61 2.26% 4 Total Respondents : 176

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