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E90 M3 Sedan Owners Survey Results Summary 1. Model Year Response Percent Response Total 2008 100.00% 174 Total Respondents : 174 2. Exterior Color Response Percent Response Total Alpine White 21.26% 37 Black 13.79% 24 Sparkling Graphite Metallic 5.75% 10 Space Gray Metallic 5.75% 10 Interlagos Blue Metallic 6.32% 11 Jerez Black Metallic 25.86% 45 Melbourne Red Metallic 2.87% 5 Silverstone Metallic 18.39% 32 Total Respondents : 174 3. Interior Color Response Percent Response Total Silver Novillo Leather 7.47% 13 Fox Red Novillo Leather 8.62% 15 Bamboo Beige Novillo Leather 9.77% 17 Black Novillo Leather 39.66% 69 Silver Novillo Extended Leather 2.30% 4 Fox Red Extended Novillo Leather 5.17% 9 Beige Novillo Extended Leather 6.32% 11 Black Novillo Extended Leather 12.07% 21 Black Novillo Extended Leather 2.30% 4 Anthracite & Black Cloth/Leather 6.32% 11 Total Respondents : 174 4. Interior Trim Response Percent Response Total Blue-Gray Brushed Aluminum 18.39% 32 Carbon Leather 61.49% 107 Sycamore Anthracite Wood 9.77% 17 Titanium Shawdow 10.34% 18 Total Respondents : 174 5. Transmission Response Percent Response Total 6Spd 81.61% 142 M-DCT 18.39% 32 Total Respondents : 174 6. Option Packages Response Percent Response Total Premium Package 37.47% 142 Technology Package 32.45% 123 Cold Weather Package 24.80% 94 None 5.28% 20 Total Respondents : 174 7. Other Options Response Percent Response Total 19" Forged Wheels 7.86% 101 Electronic Damping Control 8.17% 105 Heated front seats 8.79% 113 Moonroof 8.64% 111 Navigation system 8.48% 109 Power rear sunshade 3.97% 51 Enhanced Premium Sound 7.70% 99 HD radio 6.15% 79 iPod and USB adapter 10.12% 130 Satellite radio 7.63% 98 BMW Assist 8.48% 109 Park Distance Control 6.85% 88 Split Fold-Down Rear Seat 6.54% 84 None 0.62% 8 Total Respondents : 174 8. Your Gender Response Percent Response Total Male 97.70% 170 Female 2.30% 4 Total Respondents : 174 9. Your Age Response Percent Response Total Under 21 4.57% 8 21 to 30 20.57% 36 31 to 40 46.86% 82 41 to 50 17.71% 31 51 to 60 8.00% 14 Over 61 2.29% 4 Total Respondents : 174

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