BMW AT THE 77th INTERNATIONAL MOTOR SHOW GENEVA 2007
World premieres and vision are the focus of the BMW presentation at the 77th International Motor Show in Geneva. In addition to the new BMW 1 Series, BMW is introducing the new BMW 5 Series and the new BMW M5 Touring to the public for the first time. BMW is also showing three models that only a few weeks earlier celebrated their world premiere. The new BMW 3 Series Convertible underscores the feeling that spring is just around the corner.
The new edition of the BMW X5 Sports Activity Vehicle (SAV) smoothes the way to a unique combination of driving dynamics, function and exclusivity.
And with the BMW Hydrogen 7, the world's first hydrogen-powered luxury saloon for everyday driving, BMW has drafted the trendsetting perspective of a form of mobility that is free of pollutants and independent of fossil fuels.
With this large number of premieres, the BMW presentation in Geneva will launch a very eventful model year for the company. In the following months, BMW will be setting a number of new standards in various vehicle segments for dynamics and sporty driving pleasure. These high standards are highlighted by the presentation of a spectacular concept study whose appearance makes a definitive statement about peak performance and fascinating aesthetics.
In addition, visitors to the Geneva Motor Show from the 8th to the 18th of March, 2007, can learn about current innovations in the drive sector in which BMW has continued to advance the principle of efficient dynamics.
The engines being introduced are, among others, the exceptionally economical yet spirited four-cylinder petrol and diesel engines deployed in the new BMW 1 Series. With High Precision Injection, direct petrol injection for lean-burn operation is available for the first time in six- and four-cylinder engines. The new four-cylinder diesel powertrains penetrate a new dimension of efficient dynamics thanks to their all-aluminium crankcase, the most advanced turbocharger and the latest generation of common rail fuel injection. They offer a clear performance advantage at an optimised weight and considerably reduced consumption and emission levels.
BMW is also setting standards for efficiency and intriguing engine power
in other engine segments. A detailed overview of the drives developed for the new models documents the company's outstanding expertise in engine construction at the International Motor Show. The spectrum encompasses the exceptionally efficient eight-cylinder engine for the new BMW 5 Series, the prize-winning V10 engine for the BMW M5 Touring and the dual-mode twelve-cylinder engine of the BMW Hydrogen 7 with direct petrol injection
and a hydrogen intake manifold supply.
BMW also offers more diversity than ever before in the all-wheel drive segment. In model year 2007, the intelligent BMW xDrive all-wheel drive is available for 26 models in four series. xDrive is standard equipment in the SAV models of BMW X5 and BMW X3, and is optional in the Saloon and Touring models of the BMW 5 and 3 Series, while it is available for the first time in the BMW 3 Series Coupé. At the International Motor Show in Geneva, BMW will provide visitors insight into how the system works, as it not only improves traction on unpaved surfaces but also improves driving dynamics on paved roads due to its fast reaction times and highly variable distribution of engine power between the front and rear axles.
A new level of supremacy behind the wheel is also provided by the innovative driver assistance systems employed in the current BMW models. Features being presented are the Active Cruise Control with Stop & Go function for the new BMW 5 Series, the Head-Up Display, the BMW Night Vision system and the Rear View Camera, available for the first time in the BMW X5. Details are also provided on the modern chassis and suspension systems such as DynamicDrive and Active Steering, which further enhance sheer driving pleasure.
At the Geneva International Motor Show, BMW will also be informing the public on ground-breaking development work. Not least, its success is founded on the permanent transfer of technology between different areas of application. For example, four engineers of BMW Group Research and Technology have been assigned to the BMW ORACLE Racing design team. There they use their knowledge of lightweight construction to contribute to the development of carbon fibre structures, whose minimal weight and maximum rigidity are at an optimal ratio to each other. The keel fin of the new BMW ORACLE Racing high tech yacht was built at the BMW plant in Eisenach, Germany. The goal of the team is to go to the starting line of the America's Cup 2007 with the lightest sailing yacht ever built for this regatta.
Findings from the construction of yachts can also be applied to Formula 1 racing. Carbon fibres, optimal flow dynamics and maximum strength at minimum weight are all of interest in racing cars as well. The BMW Sauber F1 Team therefore relies on the same simulation software as the BMW ORACLE Racing Team for chassis construction. These computer programs developed by BMW Group Research and Technology literally result in top speeds in yacht construction and in the creation of a new Formula 1 racing car. Computer simulations which conventional programs formerly needed a whole year to complete can now be handled in only one day by this special BMW software.