BMW GROUP (USA) REPORTS INCREASE IN FEBRUARY
BMW Brand Sales increase 15.2 Percent Due to New Products. All-New MINI on the Market Since February 17.
Woodcliff Lake, NJ - March 1, 2007... The BMW Group (BMW and MINI brands combined) reported February sales of 24,642 vehicles, an increase of 11.9 percent over the 22,018 vehicles sold in the same month of 2006. Year-to-date, BMW Group sales increased 5.0 percent, to 46,453 vehicles versus the 44,236 sold in the first two months of 2006.
BMW Brand Sales
BMW reported sales of 22,274 automobiles and Sports Activity Vehicles (SAV), up 15.2 percent compared to the 19,328 vehicles reported in February 2006. Year-to-date, BMW reported sales of 42,035 vehicles compared to the 38,602 reported in the same period a year ago, an increase of 8.9 percent.
BMW Automobile Sales
BMW's monthly automobile sales increased 12.2 percent for the month, at 17,342 versus 15,463 in February 2006. This is due, in part, to the strong reception of the new 3 Series Coupe and the new 3.0-liter twin-turbocharged inline six-cylinder engines available in all variants of the 3 Series. For the first two months combined, BMW automobile sales increased 6.3 percent to 32,871 versus 30,918 reported in the same period last year.
BMW Sports Activity Vehicle Sales
February sales of BMW Sports Activity Vehicles were up 27.6 percent, to 4,932 vehicles over the 3,865 reported in the same month a year ago, due to strong sales of both the X3 and the new X5. Year-to-date, BMW SAV sales increased to 9,164 vehicles from 7,684 in 2006, up 19.3 percent.
BMW's Certified Pre-Owned vehicle sales decreased 10.3 percent in February - following a record February in 2006 - to 5,706 vehicles over the 6,364 reported in February 2006. Year-to-date, CPO sales are down to 11,170 vehicles over the 12,125 reported in the same period in 2006 for a decrease of 7.9 percent.
MINI USA reported February sales of 2,368, down 12.0 percent compared to the 2,690 sold in February 2006. MINI USA also reported sales of 4,418 for the first two months of 2006, a decrease of 21.6 percent over the 5,634 sold in the same period a year ago. The sales reflect the lower inventory associated with the model changeover. With the all-new MINI Cooper and MINI Cooper S introduction on February 17th, sales are expected to increase in March.